What’s the Big Idea?
What’s the first thing that comes into your mind when you think of the term, “Big Idea”? When I’ve asked that question before some of the answers I got included Big Macs, Windows, the light bulb,...
View ArticleSWOT Yourself – Part 2
In my last blog I talked about taking charge of the space you work in to ensure you are being effective and developing a competitive advantage. It’s important to know your strengths as well as your...
View ArticleProducts that Remain to be Seen
More and more as I work with clients, my goal is to show them how promotional products (PP’s) are truly one of the most effective forms of advertising. PP’s have gotten a bad rap over the years and...
View ArticleCuriosity and the Cat
Apparently, the Mars rover is the guilty party! On the one hand, we have a cat, dead from curiosity. And on the other, a box full of all things negative, opened by a curious woman. Pandora’s Box, as...
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